The New Digital Divide, or how the new generation of digital consumers are transforming mass communication, is the subject of a new study by Universal McCann.

The report highlights changes in both consumer expectations and marketplace dynamics and explores digital communication services, user-generated content, blogs, podcasting, peer-to-peer and social networks, among others. It also examines the differences in consumer habits of younger and older consumers and identifies specific marketing implications for each segment.

A PDF version of the report can be downloaded from the Universal McCann website.

* * *

A new report published in the Canadian Tourism Commission (CTC) magazine, Tourism, asks the question... what can be expected from the tourism bubble in the next few years?

The report identifies the major influential factors that will affect tourism supply and demand throughout the rest of this decade, such as threats to security, rising oil prices, increased wealth, etc. The report was prepared by the Tourism Intelligence Network of the ESG-UQAM Chair in Tourism.

* * *

Another recent publication from the Canadian Tourism Commission (CTC) takes a look at the effectiveness of the traditional tourism brochure. Despite suggestions that print will soon be obsolete thanks to the immediacy of the internet, it seems as though the brochure is here to stay.

The report looks at ways in which the effectiveness of printed material can be evaluated and how key messages need to be adapted for both media. It also suggests that brochures play a greater role than the internet in influencing the decision of travellers who have already left home.

* * *

Online travel markets are at various stages of development, according to a new report by eMarketer. Online Travel Worldwide: A Mosaic of Separate Markets suggests that, in the USA, the world's largest market, growth is strong, but slowing. Europe, less than half the size of the US market, still has some growth potential. But in the Asia-Pacific region, China and India are on the way to becoming market powerhouses.

A summary of findings and a list of contents are on the eMarketer website, where the full report can be bought online for US$695.

* * *

The Top 10 Success Secrets of E-mail Marketing are revealed in a free report from Right Now Technologies. Hints and tips, such as how to build your initial list and how often to mail out, are covered in depth, along with a useful analysis of html versus text and the multimedia options that are available. The report can be downloaded from the RNT website.

* * *

A free paper from Omniture - Seven Advanced Steps to Effective Search Marketing - offers an insight into cost effective ways of building your brand online and generating more traffic. The steps include refining key word bids, optimising ad copy and monitoring against click fraud.

* * *

With the growing surge in global air traffic, maintaining safety and security in the face of rising costs is becoming the aviation industry's greatest challenge, according to last month's edition of Issues and Trends, the bi-monthly newsletter from the Pacific Asia Travel Association (PATA) .

The article, Open Skies: Safe, But at What Price? takes a look at aviation growth and global strategies for safety and security. The report is free to PATA members.

* * *

The Holiday 2030 Report launched earlier this month by Halifax Travel Insurance, suggests that, in less than 25 years, climate change will have a radical impact on the global travel industry. A summary of the findings can be viewed on the HBOS website.